Here is what’s behind founder, Martha Williams’, unique point of view.
(1) We Get You
We have been interested in CULTURE SHIFTING for decades so if you are a B-corp, social impact endeavor, poet at heart, doing good all around; we have the same passion. In her 20s, while she was developing her practice as a movement and theater artist, Martha was also a student of anthropology (B.A. George Washington University) and a sustainability activist . In fact she formed the New York Alliance for Sustainability with a cadre of cohorts under Terry Gips and even co-produced the Interdependent Film Festival. She was involved in SVN, on the board of Pop Sustainability & involved in Small Planet Fund event making. And as it goes…her first full-length theater piece at The Flea was about the perils of fast food.
(2) We Get You Again
We are deep listeners. We have a keen eye and ear for truth. This means even if you don’t know your truth, we probably do. Did you even know there are three levels of listening? Did you know that people’s faces say it all? Did you know listening is a full body experience? Having trained as a certified coach (CTI) and a film director (MFA film directing CalArts), Martha’s been studying people for years and thinks when people are in full presence, all the answers are there waiting to be heard, seen, felt and known.
(3) We Get How To Make Stuff
We are long-time storytellers, communicators, culture shakers and agitators and are connected to a deep list of collaborators from all kinds of backgrounds. Martha has been making “work” for 15 years so she is not a traditional video content maker with one steady area of expertise. She does whatever is next (as long as it feels important) and will do whatever it takes. If next is a corporate educational video, yes, she’ll do it. If it’s flash mob performance, then fine, twist her arm, she’ll do it. If next is a brand video, fine. What about a comedy? Yes, she’ll do a comedy…in fact she loves doing comedies. If next is a music video, she’s there with dance moves. What about a piece of writing, yes please, let’s write. Documentary short? Portrait piece? Live stories? Commercials? What about a multi-media piece? Yes, yes, yes, yes! Please let’s make stuff!