RUN FOR YOUR LIFE

A Branded Webseries About Dating "gone wrong"

Screen Shot 2017-03-14 at 2.02.22 PM.png
 

SUMMARY

In each 2-3 minute episode, the main character (which changes) goes on a date that goes wrong at which point they have a terrifying fantasy of a future gone wrong. That’s when they throw on their running shoes (over the top brand fucking here) and run for their life (tagline here: RUN FOR YOUR LIFE).

 
Screen Shot 2017-03-14 at 2.14.47 PM.png

CHARACTER

Compelling character will be key to making these more than one-line episodes. For example, maybe the warlock feels really misunderstood and is looking for approval. Or perhaps the apologizer is really making the date feel wrong in a backward, passive aggressive way.

CROWD-SOURCED STORIES

Because truth is stranger than fiction, all stories will based on real life dates. This will also serve to build audiences. Those whose stories are picked will ideally share videos with their friends.


Visual Look

SEX IN THE CITY MEETS GODARD

The image will have an unsaturated and natural feel to make the viewer feel like it could be their life -- to make it relatable. This more neutral palette, is a wonderful jumping off point where color and camera movement can be used as emphasis. The beginning of episodes will always feature the main character to capture her/his emotional and physical world. We could use hand held moving shots to experience their POV on the lead up to the date. The camera will be set on the date from the main character's POV and we will capture plenty of reactions shots. Sprinkled throughout the episode, we will use handheld camera movement to accentuate the comedy and include the naturally funny world of New York. Natural light and the attention to physical surroundings will also draw us into the world of the date. Fantasy scenes will be shot in black spaces and lit like theater for dramatic effect. The moment the main character realizes they need to run for their life, they could look straight into the camera. This would draw the audience in even more, and make us feel like friends.

 REACTION SHOTS

REACTION SHOTS

 COLOR, POWER, TENSION

COLOR, POWER, TENSION

 THE WORLD SURROUNDING

THE WORLD SURROUNDING

DIRECT ADDRESS

The moment that the main character realizes they want to run for their life, there will be a direct look at the camera for comedic effect.

 DIRECT ADDRESS

DIRECT ADDRESS