Ideation is going the extra creative mile so you can….
BugHouse ideators gather in a facilitated, judgment-free environments called an BugHouse IdeaPODS.
What is ideation? Ideation is the creative process used to create a breakthrough for a particular goal or problem. For example, media, naming, PR, marketing, business solutions,
How? We take your idea either to one of our creatives or to a group of creatives called an IdeaPOD so we can crack your particular creative nut.
What are IdeaPODs? IdeaPODS are essentially writers rooms/think tanks for culture shift agency that are flexible, fun, wild, imaginative and when mixed properly, ground-breaking. They are 3-7 folks and composed of artists, thinkers, innovators, teachers, designers, every day folks.
Once we have a bunch of ideas, we can test them with you and/or in focus groups, then repeat this process as necessary.
Then what? We present the idea and either give it to you, execute or help you execute.
NAMING. MEDIA. MEDIA CAMPAIGNS. PUBLIC PROJECTS. EVENTS. HAPPENINGS. PRODUCTS. PROCESSES. SLOGANS. PARTNERSHIPS. EXPERIENCES. BUSINESS SOLUTIONS. STORIES. CORE SHIFTS. Or whatever else arises that is useful to take your business to the next level.
Because you understand the power of ideas & it’s time!
Ideation is useful when it’s time to go BIGGER with marketing.
What would really make us stand out? What stories, characters, phrases, memes, products, events would be eye opening? What haven’t thought of?
Ideation is useful when shifting your business, organization or product could have a BIGGER impact.
What else? Is there more?
Ideation is almost always step one in the branding and strategy process.